The Melissa Andre Playbook
Includes the Melissa Andre Method Pro Pack
How events are conceived, budgeted and produced for Alix Earle, Drake, Louis Vuitton, Google and Sephora. Taught in full by the producer behind them, from the first brief to the final recap.
For event professionals and aspiring event pros ready to work at the highest level.
Launching spring 2027. The waitlist enrolls first.
$20K to $5M budgets. 18 years. Producing events worldwide.
For event pros moving into brand and luxury work
- Event planners and producers who want brand and luxury clients
- Planners who want to run large productions with confidence
- Event pros ready to develop a signature design point of view
What you will learn
- How brands hire, and how to win the work
- Pricing and proposals, from five-figure budgets to seven
- Building a design point of view
- Production at scale: leading crews of 50 or more
- Reach beyond the room: press, content and the recap that wins repeat business
The full video course
Every module, taught in full by Melissa.
The Melissa Andre Method Pro Pack
Budget breakdowns at $100K, $500K and $1M+, plus proposal, creative treatment, run-of-show and recap deck templates.
Live Q+A for founding members
A live group Q+A session with Melissa for the first round of enrollees.
Melissa Andre
- Founder of MADCo. Studio, Los Angeles
- 18 years in luxury events, from global launches at MAC Cosmetics to productions for Louis Vuitton and Google
- Budgets from $20K to $5M
- Former guest lecturer, M.S. in Event Management, NYU Tisch Center of Hospitality
Founding members enroll at $1,200.
Standard enrollment is $1,500.
- The first cohort to enroll also join a live virtual working Q+A session with Melissa.
- Available to the waitlist only.
- Private one-on-one sessions with Melissa will be offered at enrollment.
Questions
When does it launch?
Spring 2027. Waitlist members get first access to enrollment and the founding price.
What format is it?
A self-paced video course with lifetime access, plus the Melissa Andre Method Pro Pack.
What is included?
The full video course and the Pro Pack of budget breakdowns and templates. Founding enrollees also join a live session with Melissa.
Who is it for?
Aspiring event pros and working planners who want to move into brand and luxury work.
Do I need experience?
No. The course is helpful to anyone whose aspirations or skill set involve event production.
Founding access opens to the waitlist first.
Spring 2027. Founding price, plus a live session with Melissa for the first founding enrollees.
Waitlist members enroll first, at the founding price.
